What I am going to talk about today does not really have any relevance to marketing, however I feel it is an important issue for me personally and writing about it makes me put things into perspective, which makes me feel better.
Friday the 14 th of March 2008 was a big reality check for me. I was on my way home in my car when whoosh, the next thing I am spinning backward through some trees, colliding with a telegraph pole, breaking it clean in half and heading for the road front end first with no wheels actually connected to the ground. At this point in time I recall thinking “this is it” it’s all over for me.
To my surprise I found myself getting out of the car with no more than some minor scratches, a head ache and some muscular pain in my back. As I walked away from my car I turned around and looked at the wreck in front of me and thought to myself ‘”how the hell did I get out of that!” the car was a complete wreck.
When the police arrived, one police man said to me “I have seen dead people in lesser car wrecks than that mate” it was at this point I realised what I could actually lose, which was everything! My life, my wife, my unborn child, my family, my friends, everything that I loved! It was at this point I felt like the luckiest man alive!
Over the next few days the feeling has never left me, I’m not skipping down the street like Gene Kelly in singing in the rain by all means, but I constantly look back at that moment and think how things could have been completely different and what a mess things could have been for the people in my life, and how their lives could have changed in that split second when I span from the road.
Is there a lesson to be learned from what happened? Was there anything I could do to stop the accident? Maybe I could have been going a little slower or maybe I could have been driving a different car with better traction. All I can do is remember how lucky I am and be thankful for what I have. Good fortune smiles down on us all in different ways from time to time, and sometimes I think we forget how fortunate some of us really are.
Take a look at some of the pictures of my BMW Z3 below



I will post pictures of my new car when I get one. I would say that it’s not going to be another two seater nor is it going to have a 3.0 engine. I think a nice sensible family car or maybe a 4×4 with plenty of traction this time.
Thanks for reading.
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