The advantages of PLR material and what it can actually do for you!

I am guessing by now we all know what Private Label Rights (PLR) products are but not really sure how you can use them to their full advantage?

There are a whole host of things you can do with PLR to make the most out of it, as content can become used over and over again if taken from the wrong places. You can’t simply download PLR product and expect it to be fresh! What annoys me the most is all these free PLR and Resale Rights websites and $1 entry websites claiming to give you 1000’s and 1000’s of dollars worth of ‘TOP Quality’ PLR, which will make you a fortune upon resale. Absolute bulls**t…

Providing fresh PLR every month cost a lot of money to be written and made. PLR material and graphics can cost over $1000 for a couple of eBooks and top quality graphics! So how can these sites possibly provide up to date fresh content and graphics?

To make this a little clearer and put things in prospective. Only yesterday I was looking for PLR competition to rival my PLR site www.PLRMonthly.com I came across a PLR website and thought ok let’s take a look and see what’s on offer. Yep I was not surprised in the slightest.

I was promised the earth on entry to this free PLR and resale rights website, the freshest PLR and most up to date content. How I was shocked when I found a fresh eBook called ‘How to become a Mystery Shopper’ packaged into the bundle and being sold for $197 as a gold package upsell. This eBook is over 5 years old and completely worthless for Resale Rights and PLR, so to were the rest of the eBooks for sale in the bundle.

After 5 years in the internet marketing business and 3 years in PLR, I do find it hard to understand how you can provide a good product and service to your customers selling such poor quality material?  This is why when you choose PLR you must choose wisely to provide the best fresh content and graphics to use as your own.

How can you use them to your advantage?

•    You can place the material on your blog. However I would advise editing the material just a little to add your own style of writing, but the bones of the PLR is there for you to use and the graphics too.
•    Split the material into content articles. Place them on article websites. Again add your own style to the article as guys may see through the content.
•    Take the full PLR package including graphics and sell it as a mini site. You can tweak the PLR eBook to have your own links inside i.e. affiliate links and back links to your blog. Be sure to link back to relevant products or blogs of your own. I have been guilty in the past of placing non related back links in any content I could get my hands on. I recall my younger days placing my blog link on a health and fitness eBook?? My blog is about marketing! It makes you wonder (I was very young BTW)
•    Freebies. What a lot of guys fail to see here is also the potential for freebies to your list or freebie swaps. Say you get your PLR eBook and graphical sales page. Why not put an op-in on the page and give the eBook away as a freebie? All they need to do is sign up for it by giving you their email addy and it’s theirs. Ask another marketer in the same niche if they want to give a freebie away and send them to your opt-in. This technique can be done for every niche, just because you are not in that niche doesn’t mean you can’t setup a list of auto responders behind the opt-in and start a small affiliate marketing campaign.
•    Create a Home Study Course. You can create and sell home study courses with the help of PLR. Package your PLR onto a CD, box it up with check lists and help manuals and you can create a home study course which you can sell for a lot more than a digital item.
•    Create a Mini Course and Distribute Them to Your Mailing Lists – Convert your PLR to a mini email course and send it to your subscribers. This really makes PLR work for you. This comes into the freebie category again and will provide a lot more value in the form of a course. Again you can tweak and add your own links and comments every week, day or month depending on the frequency of delivery.

I hope this clarified a few things up for you regarding PLR and I also hope this gave you an insight to the value of current fresh PLR, and how you can’t just use any old PLR and expect it to be considered and good quality content for your and other people’s subscribers and buyers.
Thanks for reading. If you have any questions please ask.

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Tagged as: Marketing, PLR, PLR Marketing, PLR Monthly